A Unified Backend
Backend
The primary goal of a unified backend is to build you a website that doesn’t just work for your business today, but works for your business for the next 5 years.
Your blog already works this way
Repeatable content
In any website, there should be ‘repeatable’ content. The most common example would be a blog. Within a blog, you have a blog post, a blog archive, you might have blog ‘categories’, and so on.
As the website owner, you can comfortably log into your dashboard and post new blogs, edit existing ones, etc.
Blog post
A single entry, written once.
Blog archive
Every post, listed automatically.
Categories
Posts grouped by topic.
What 95% of WordPress websites miss
The gap
The ability to create that same type of structure for any other content type.
Services
Each service managed like a post.
Locations
Every office, its details and its page.
Team members
Bios and photos, managed in one place.
FAQs
Answers you can reuse anywhere.
Reviews
Client feedback, organized and reusable.
And a whole lot more
If it repeats, it can be structured.
Update it once. The site updates itself.
Built dynamically
Imagine being able to log into your dashboard and manage that content just as easily as a blog post. Furthermore, imagine your website was built dynamically, so that when content is updated, the site is automatically updated accordingly, rather than needing to manually go into pages, edit code, edit text, or email your developer for a change.
A static build
- Manually edit every page
- Edit code
- Edit text in multiple places
- Email your developer for a change
A unified backend
- Update the content once in your dashboard
- The site updates automatically
You can quickly start to see the power behind this, and it very quickly makes the amateur, static builds feel preposterous.
But it doesn’t stop there. Relate everything.
Relationships
What if you could also relate things to each other, like an FAQ to a service, or a team member to a location, or a location to a review? Then, any relevant pages display those relationships.
These are the kinds of things that really help drive SEO and conversion rates. And it can all be managed just as easily as those blog posts, when you have a unified backend.
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Building Unified WordPress Websites
