A Unified Frontend
Frontend
We create a ‘theme’ for your business, usually based on your brand/logo, and then we use that theme to dictate the visual design of everything across your site.
When I say everything, I mean everything.
Your theme
Headings, text, cards, buttons, sections, and so on. Every component in your site follows your theme.
Your heading
Body text set in your brand’s type, size and spacing.
A card
Same border, radius and shadow everywhere.
Every component
If it appears on your site, it follows your theme.
When done this way, nothing feels out of place or fragmented. Everything is cohesive and has a purpose.
A design that scales with your business
Built to grow
As your business grows, and so does your content, the visual design scales with it and supports it.
For the vast majority of sites we see, there are arbitrary additions/plugins/templates bolted onto the site as it grows. This is because the site was not built with a unified frontend, and it’s why you see sites that look nice on the homepage and then completely fall apart the deeper you go.
A bolted-on site
- Plugins and templates added as it grows
- Looks nice on the homepage
- Falls apart the deeper you go
A unified frontend
- One theme for every component
- Cohesive on every page, not just the homepage
- New content follows the same design
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Building Unified WordPress Websites
