My Thoughts

Visual design is the easiest part of a website to notice. We see the photographs, colors, typography, animations, spacing, and layouts. Those things matter, and they’re usually more enjoyable to discuss than databases. They’re also only the surface of the…

One of the most useful ideas in marketing is that your potential customers don’t all understand their situation in the same way. Some know exactly what they need and are ready to buy. Some recognize a problem but don’t know…

When people hear the phrase “marketing funnel,” they often picture paid ads, landing pages, automated emails, and some complicated campaign built inside expensive software. A funnel can include all of those things, but it doesn’t have to. At its simplest,…

AI is incredibly useful. It’s also, in a strange way, completely useless. Those two things can be true at the same time. There’s no real argument over whether AI can do useful work. It can complete an enormous number of…